Kenya’s Groove Awards 2016 ceremony is back for its 11th edition. This year’s Groove Awards with Safaricom will kick off with a series of events that will take place in the coming months.
To start them off, on Tuesday 26, April the awards nominees will be unveiled at a high profile red carpet event to be held at the Kenya National Theatre.
The Nominees’ Night follows a three-month nominations and vetting exercise that involved the participation of 250 Groove Academy members representing various industry facets countrywide.
“It has been an intensive and extensive exercise but we are grateful for the support and cooperation we’ve received from the academy and groove panel. We are very excited about unveiling the nominees for this edition of the awards, which has seen interesting new entries as well as a new category – Afro Pop – introduced to celebrate a new gospel sound,” said Kevin Mulei, Groove Awards Founder.
He added: “Artists have worked hard to spread the Gospel, and it is fitting that we recognise them as they propel the industry towards further growth locally and abroad.”
Safaricom, the title sponsor since 2013, continues to support the event with the aim of enabling the transformation of lives through the arts.
“Music is the highest form of human expression and we have seen the power of music through its ability to draw people together regardless of age, race or background. It’s an honour to be in a position to support local artists and help them realize their dreams as well as create opportunities for employment in the creative arts. We often say that at the end of the day, Safaricom exists to transform lives, and it is humbling to see how lives are being transformed through our support of the Groove Awards,” said Sylvia Mulinge, Consumer Business Director – Safaricom.
This year’s winners will be announced on June 1, 2016 at a gala ceremony, to be held in Nairobi.